Lately I’ve been trying to post a little earlier in the day to save the situation I’ve often ended up in, which is getting to 2am and suddenly realising I need to go to bed but not having posted so I either have to post when I just want to sleep (and back-date the post so it appears on the right day) or post several days in a blob later on (and back-date all the posts). But it’s getting me in a bit of a muddle because often I do some of my most creative stuff at night and given that this is a day-by-day blog, it feels sort of weird to be saying “yesterday I did this”. If you feel it’s weird too, please let me know in the comments!
But weird or not, I’m taking it on. And starting with…
Yesterday I ended up having a bit of an SEO binge. I explored a few tools, found a couple that might be useful and updated/added/corrected some stuff on caitlinrowley.com to improve its ranking on Google. It’s going to take a little while to seep into the system, of course, but I’m confident I can improve it. What I’m aiming for is to make caitlinrowley.com the top-ranking site on Google for a search on my name. At moment minim-media.com is, which is fine because that was my principal site but now that I’m thinking of closing that one down, I’d like to have caitlinrowley.com up there before I do. It was lots of fun and felt like a big achievement when it was done. Now I just need to make myself not check my stats more than once a day to see what’s going on because there’s no point – Google Analytics only updates once a day. There’s no new data there. No, really…
Today I was stuck at home waiting for someone from DHL to come and take our poorly Roomba away to be fixed again. I’ve been feeling like everything’s a little fragmented in terms of the business development stuff, and lacking a little in direction, so I ended up spending about 3 hours going through various bits and pieces, thinking thoughts and working through worksheets and planning plans, all of which was great, and my ideas have taken another step along the path towards the business being whatever it turns out to be (I blogged about this over at Minimania, so I won’t repeat it here. Is it possible to be a blog-writing addict?), but rather exhausting.
Eventually the Roombaman came and took our digital pet away, whereupon I bolted out to the post office and stood in line for half an hour to send some stuff to Australia. The walk and the wait were great, actually. Really cleared away some cobwebs and made some stuff fall into place. And what I realised was that Raspberry Blue was heading towards the exact same problem that Minim Music & New Media has/had, which is that it didn’t have a clear focus. Splitting the site between the web dev/SEO stuff and the music publishing stuff is detrimental to the development of the business. Not because I can’t do both – I most emphatically can and still think I will – but because the presence of the music stuff undermines my authority as someone who lives and breathes the web. Most people, I suspect, really only have one clear obsessive focus so I think potential clients may find it hard to put their trust in someone who is obviously doing two (apparently) unrelated things at once. So I’ve trimmed out the music stuff and instantly the site feels stronger and more authoritative. I feel less confused about it too and more confident about the prospect of sending people to it. I think the music stuff might need to have a separate site. Whether it needs its own domain name is another point, but I think I’ll focus on the web thing first because that’s what’s going to contribute most to my possibly not needing a dayjob again. Copying is unlikely to develop into anything more than pocket money, I feel.
So big, big thoughts drifting about and more plans being made and I feel like things are coming together enough to tentatively say that the Raspberry Blue site will be live before I have my root canal done on the 24th of March. I think it’s well doable. Let’s hope I’m right…
Oh, and I’ve listened through to the violin piece with the changes I made yesterday and yes, I think it’s essentially finished. I have, however, in the course of tweaking it towards its final form, done a lot of octave switches and added in some extra double-stops, so I need to do a careful check to make sure the double and triple stops actually are really playable and that I don’t have to tweak them back in some way. Also need to work out how to make Finale play back some of the minutiae of the notation so I can produce a relatively real-sounding MIDI version without needing to approach ProTools. PT, frankly, has me a bit scared after having apparently caused the collapse of my backup drive, and I don’t have any drives any more that don’t have stuff on them already! Seriously contemplating switching to Logic.